J.C. Penney CMO Resigns

BermanPenneyDebra Berman, Chief Marketing Officer at J.C. Penney, has resigned from her position effective immediately.

In her role, Berman launched the retailer’s “When it fits, you feel it” slogan, oversaw the company’s first sponsorship of NBC’s Olympic broadcast and helped orchestrate an initiative during the 2014 World Cup developed to engage Hispanic consumers.

“Debra enjoyed being a part of J.C. Penney’s turnaround efforts, including the repositioning of the J.C. Penney brand with our new ‘fit’ campaign, but ultimately decided this was the right time to leave J.C. Penney and bring her same brand focus to other companies,” a J.C. Penney spokesperson said in a company statement. “J.C. Penney is grateful for her service, and we wish her well in all future endeavors.”


Prior to her time as CMO at J.C. Penney, Berman was the retailer’s SVP of Marketing. Berman also previously served as the VP of Marketing Strategy and Engagement at Kraft Foods Group.

Kirk Waidelich, VP of Marketing Strategy, will temporarily oversee customer strategy, as well as media and marketing integration at J.C. Penney. Meanwhile, Lynne Bartron, another VP of Marketing Strategy, will temporarily oversee creative, production and operations, publicity and partnerships until a permanent replacement is found.

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