H&M Taps Insider for Combined CEO and President Role

Photo courtesy H&M

H&M Hennes & Mauritz AB has named Daniel Ervér, previously responsible for the H&M brand, as President and CEO of the entire H&M group. He will remain responsible for the H&M brand, so the company will not seek a successor for the President role. Ervér succeeds Helena Helmersson, who is stepping down as CEO and leaving the company after 26 years. The changes are effective immediately.

Ervér has worked at H&M for 18 years in a variety of roles, culminating in the last four years with his responsibility for the H&M brand. He has handled merchandising at H&M in Germany and the U.S. He also has been a country manager for H&M Sweden, a purchasing manager for H&M and has managed H&M women’s and men’s categories.

“The board of directors would like to express a big thank you to Helena for her valuable contributions during a very intense time,” said Karl-Johan Persson, Chair of the H&M group in a statement. “Helena is an appreciated leader that has decisively and effectively led and navigated the H&M group through a time largely marked by pandemic, geopolitical and macroeconomic challenges. During this time, we have gradually taken clear steps towards our long-term goals. The H&M group is in a strong position, with a positive profitability trend and good conditions to make further improvements in 2024.”

“I am both honored and very happy for the board’s confidence and motivated and humbled by the task,” said Ervér in a statement. “Together with all committed colleagues, we will continue to create unbeatable value for our customers and profitable growth. Our focus will be on offering our customers the best combination of fashion, quality, price and sustainability in an inspiring and attractive shopping environment.”


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