Following Acquisition, CEO Of Canadian Shoe eTailer Dishes On Next Steps

Roger Headshot
Hardy Capital Partners and a small group of Canadian investors acquired and to create the largest online footwear organization in Canada. 

The joint company will have more than 250 employees, with collective annual revenue of approximately $200 million CDN. Offering more than 350 shoe brands and 35,000 SKUs, the two businesses will serve more than 1.5 million customers in 2014.

In wake of the announcement, Roger Hardy, CEO of the new joint company, shared insights regarding how the retailer plans to move forward in the below Q&A.


Retail TouchPoints (RTP): What are your next steps for consolidating and

Hardy: We are currently working through the specifics on how best to integrate the two businesses. We anticipate having dedicated teams for and in Seattle and Vancouver, as well as specific centers of excellence that specialize in business-critical functions. The brands will continue to operate independently, but we are assessing how we can integrate specific parts of the business to provide a better overall experience for customers and drive business efficiencies.

RTP: What new business opportunities does this acquisition present?

Hardy: The acquisition opens both businesses up to new audiences and will help provide a better overall experience on both sites for and customers.At this time, and are focused on driving awareness of the breadth and depth of our shoe portfolio so that consumers will consider our brands as go-to sources for all of their footwear needs.

RTP: What can your consumers expect from and as the industry gears up for back-to-school shopping and the holiday season?

Hardy: Our consumers can expect a broader selection of merchandise, a refreshed shopping experience and the same great service that has gotten both of these brands to where they are today.

RTP: Beyond you taking the reins as CEO, will there be any significant changes to the retailer’s internal operations as the two businesses converge?

Hardy: Other than that, there will be no significant changes. We believe both companies have great values and great leadership at the helm. Growth will continue to be the main focus for both and as the two businesses converge.


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