POS platform provider Ecrebo has appointed Michael Poyser as Chief Analytics Officer. In his new role, Poyser will focus on enabling the company’s retail customers to better utilize real-time data to generate consumer insights.
Poyser brings more than 18 years of experience working in customer and loyalty analytics. Prior to joining Ecrebo, he served as VP of the Analytics Division for Canada at Aimia, where he was responsible for driving analytics across the company’s client base. He also served as head of shopping experience at dunnhumby.
“Knowing Poyser’s extensive background in leading successful analytics teams and projects, I am thrilled to welcome him to the Ecrebo team,” said David Buckingham, CEO of Ecrebo in a statement. “I am confident that with Michael on board leading our analytics capability, we will continue to grow our client base by proving the value of our shopper insights.”