BevMo! Taps Amazon Canada Vet As CMO

BevMo! Taps Amazon Canada Vet As CMO

BevMo! has named Matthew Champion SVP and CMO. Champion will be responsible for all aspects of marketing at the beverage retailer, including both traditional and digital marketing, in-store activation and e-Commerce.

He most recently served as Head of Marketing at Amazon Canada, where he led strategy, planning and onsite execution. He also has spent time with PureRED, and Procter & Gamble.

Champion joins the retailer as it rolls out an AI-powered, voice-capable whiskey experience designed to help shoppers find the perfect bottle. The chatbot in the display asks customers a series of questions to guide them through the process, and is designed to be useful for complete newcomers and whiskey pros alike.

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