BevMo! has named Matthew Champion SVP and CMO. Champion will be responsible for all aspects of marketing at the beverage retailer, including both traditional and digital marketing, in-store activation and e-Commerce.
He most recently served as Head of Marketing at Amazon Canada, where he led strategy, planning and onsite execution. He also has spent time with PureRED, Coupons.com and Procter & Gamble.
Champion joins the retailer as it rolls out an AI-powered, voice-capable whiskey experience designed to help shoppers find the perfect bottle. The chatbot in the display asks customers a series of questions to guide them through the process, and is designed to be useful for complete newcomers and whiskey pros alike.