Zulily, the online, flash-sale retailer focused on the wants and needs of moms, has unveiled its second annual #MyMomIs campaign.
Launched just in time for Mother’s Day, the campaign is designed to encourage consumers to share photos with the prompt “My Mom Is…” Once consumers upload and share photos on Instagram, Facebook or Twitter with the hash tag #MyMomIs, they are displayed in a photo gallery on the Zulily web site.
“Moms are a big deal here at zulily, and are at the heart of everything we do,” said Darrell Cavens, CEO of zulily. “For that reason, this Mother’s Day, we wanted to take time to celebrate all the special things about moms and invite others to share with us what makes their mom one of a kind.”
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