Whole Foods Market has formed a new partnership with Instacart to provide one-hour delivery to customers in select cities. Soon, shoppers also will have the ability to place orders through Instacart and then pick up their orders at participating stores.
Customers can order from Whole Foods Market by visiting Instacart.com or using the Instacart mobile app. After selecting their ZIP code, customers add items to their virtual carts, select a delivery window and complete their transactions.
Instacart Personal Shoppers confirm orders using their smartphones. These representatives then shop for the items at Whole Foods Market stores, and then deliver orders to customers in the designated delivery timeframe.
The new offering will be piloted at select Austin, Texas, and Boston stores in the next month. Then, the service is expected to expand to an additional 13 cities, including: Atlanta; Boulder, Colo.; Chicago; Denver; Houston; Los Angeles; New York City; Philadelphia; Portland, Ore.; San Francisco; San Jose, Calif.; Seattle and Washington, DC.
“Instacart makes it extremely easy for our customers to buy Whole Foods Market products from 15 cities and have them quickly delivered — whether buying fresh ingredients for dinner tonight or sending healthy foods to loved ones in another city,” said Walter Robb, Co-CEO of Whole Foods Market. “We are thrilled to add this additional convenience for our customers.”
Within the new few months, Instacart and Whole Foods Market expect to expand the in-store pickup option to all cities Instacart serves. The companies also plan to create additional online grocery shopping, delivery and pickup experiences, according to a company press release.
Instacart customers will receive free delivery on their first order. Each order following will cost $3.99 for two-hour delivery or $5.99 for one-hour delivery. Customers also can purchase a $99 annual Instacart Express membership and receive free delivery on any order over $35.