Walmart will be decking the walls with the latest addition to its e-Commerce portfolio: Art.com, an art and home décor retailer with more than two million curated images. Walmart will use the purchase to gain a foothold in the $10 billion annual “wall” market in the U.S., which will help the retail giant improve its position in the overall home category.
The new products that will be available range from inexpensive prints and posters to limited edition pieces and other art. Walmart will add personalization features to the site by taking into consideration factors like the room’s rugs, furniture and the size of the space. Art.com will be operated as a stand-alone web site, but its assortment will also be added to Walmart.com, Jet.com and Hayneedle.com.
Walmart has been building up the companies under its e-Commerce umbrella, with recent e-Commerce acquisitions including:
- Eloquii, a plus-sized fashion retailer;
- Bare Necessities, an intimates and sleepwear retailer; and
- Cornershop, an online marketplace for supermarkets, pharmacies and specialty food retailers in Mexico and Chile.
Walmart also has been upgrading its e-Commerce experience in general by redesigning the site as well as adding more personalization and specialty options. This process has included creating flagship online stores for other retailers:
- Lord & Taylor, the first independent retailer to on Walmart.com;
- Advance Auto Parts, which will sell specialty auto parts store both online and in-store;
- Moosejaw, purchased by Walmart in February 2017 before getting its own dedicated web site in October 2018.
The e-Commerce revamp also has encompassed installation services through Handy, a virtual reality (VR) interface to assist in home decoration and a “shop by style” online nursery destination. Walmart also enhanced its offerings with two-day delivery on millions of items.