Advertisement

Walmart Adds ‘Scan & Shop’ Capabilities To Holiday Print Toy Catalog

For its 2019 holiday toy catalog, Walmart has added a new feature enabling shoppers to scan and purchase the merchandise via the Walmart mobile app. The new digitized experience enables customers to scan and shop hundreds of toys, including more than 150 exclusives, through their iOS or Android devices.

The “Scan & Shop powered by Digimarc” technology is featured in 35 million catalogs that are being distributed in Walmart’s approximately 4,800 U.S. stores, and mailed directly to shoppers and third-party toy resellers.

With fewer days between Thanksgiving and Christmas this year, Walmart has taken additional steps to get shoppers in gear for the season, starting with an “Early Deals Drop” that started Oct. 25, followed by the release of the toy catalog on Nov. 1 and sneak peeks at Black Friday deals. By making its print catalog more transactional with pages that can be scanned via a mobile app, Walmart aims to ease the friction of online checkout while keeping shoppers within its own app.

Advertisement

Walmart activated the seasonal toy catalog by enhancing pages with Digimarc Barcode, an advanced barcode technology designed to remain imperceptible to consumers. Walmart also integrated the Digimarc Mobile software development kit (SDK) into its flagship app for both iOS and Android to enable the feature.

The toy catalog expands on the partnership between Walmart and Digimarc, which provides the retailer with Fresh Product Labels designed for more reliable and efficient scanning at checkout.

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: