Walgreens and CAMP have partnered for a bit of summer fun before the school year begins while also promoting sun safety. Combining the wellness foundation of Walgreens and the family experience focus of CAMP, the retailers will offer an Ultimate Beach Day Bundle, a complimentary limited-edition Walgreens- and CAMP-branded beach bag filled with:
- Walgreens Sport SPF 50;
- Walgreens Sunburn Relief Gel;
- Walgreens Flexible Fabric Adhesive Bandages;
- Walgreens Vitamin C Gummies;
- Walgreens x CAMP original activity book with crayons; and
- Beach day shovel, pail and whale sand mold.
Bundles will be available at CAMP’s nine locations beginning Aug. 5, while supplies last. One bundle will include a grand prize that will send a family on an Ultimate Beach Day Vacation, which includes a four-night stay at The Westin Reserva Conchal located on Costa Rica’s North Pacific Riviera.
During the months of July and August, select Walgreens branded health and wellness products will be buy one, get one 50% off in stores and online.
On Aug. 11, Walgreens and CAMP will also host an Ultimate Beach Day at Brooklyn’s Domino Park for families in the New York City area. The companies will design the location to serve as an immersive beach experience, including sand sculptures and yoga, in addition to beach-themed children’s activities such as:
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- A treasure hunt to find coins under the sand;
- Bucket hat design to encourage extra sun protection;
- Sandcastle building;
- Field day games such as relay races, beach ball games and crab walk challenges;
- Commemorative photo frame design; and
- Sunscreen application races.
Families may register for a beach bundle and the Ultimate Beach Day online. To encourage participation by families who do not live near a CAMP location or near New York City, Walgreens and CAMP have also produced a free activity book.
“Protecting yourself from the sun and keeping your health top of mind is a necessity year-round,” said Luke Rauch, SVP and Chief Merchandising Officer at Walgreens in a statement. “It’s important to educate families about sun safety and how it’s not only easy, but also can be fun. This collaboration shows how we continue to be there for our customers throughout their health and wellness journeys.”
