VOLT Lighting Launches Upgraded E-Commerce Site

VOLT Lighting, the leading factory-direct lighting manufacturer, launched its new e-Commerce sitepowered by the Kibo e-Commerce solution.

In upgrading its site, Voltlighting.com aims to provide the tools and advice needed to simplify and streamline the landscape lighting selection process, allowing customers to find inspiration, learn techniques, quickly locate products and successfully install their lighting vision.

The new VOLT Lighting site is fully searchable, offering consumers rich content including products, articles, how-to videos, photos and documentation. The site also includes:

• A reorder function for repeat customers;

• A photo and design gallery where customers can showcase completed designs and give others inspiration for their next landscape lighting project. The site allows viewers to pin, tweet or share the inspiration on their favorite social sites;

• A Build Your Own System tool with step-by-step instructions for the lighting novice to create a complete lighting system in a single sitting; and

• A community forum where consumers can ask questions about specific products on the website and interact with VOLT team members.

Additionally, customers can now begin shopping on one device and complete their purchase on another.

“In order to provide this experience, we knew we needed a SaaS solution that could scale with our growing business and provide an architecture to build advanced features and tools,” saidAndrew Krasner, Director of E-Commerce and Marketing at VOLT Lighting in a statement. “Kibo well suits our growing business with its integrated and API-first structure. We have been live with the site for just over a month. Since implementing the new site, we have seen a significant uptick in conversions and have received positive response from our customers. We attribute this to an improved user experience.”