Tommy Hilfiger has launched its first-ever mobile app designed specifically for the European market. PredictSpring developed the app, which offers consumers in 17 countries and four languages the ability to shop directly from the brand’s Instagram feed.
App features include:
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Shop-the-Look on Instagram, where consumers can browse and purchase from the Tommy Hilfiger Instagram feed integrated into the app, including styles from the TommyxGigi capsule collection designed in collaboration with supermodel Gigi Hadid. A “buy button” encourages purchase and makes checkout fast, simple, and secure;
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Loyalty card integration, where members of the Hilfiger Club can log into their loyalty accounts via the app and receive personalized messages, promotions and event invitations. Consumers also have immediate access to loyalty rewards;
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In-Store item scanning, which allows app users to scan tags in-store to check product availability and order items directly through the app; and
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Enhanced personalized features, where consumers receive push and geo-fence notifications, allowing them to access wish lists, purchase history and a store locator feature within the app.
“Our mission was to democratize the runway and make every look immediately available to all consumers around the world,” said Avery Baker, Chief Brand Officer of Tommy Hilfiger. “Our social channels amplify the dynamic, engaging story around our runway shows, and we wanted to take this to the next level with the integration of shopping functionality via a dedicated mobile app.”
