Advertisement

Symphony EYC Unveils New Category Management Solution


Symphony EYC
, a provider of customer analytics technology for retailers and manufacturers, has released Symphony EYC Insights 2 Execution, a cloud-based category collaboration platform. The solution is designed to help retailers and CPG manufacturers leverage customer preferences and adopt best practices in category management.

The platform’s initial release, iAssort, provides users with browser-based access to information to help them build localized, space-aware assortments.

By enabling the creation of customer segments and using customer metrics and preferences to drive localized assortments and planograms, the Symphony EYC solution helps make planning more relevant to consumers and specific stores. Users also can identify cross-category dynamics that generate revenue opportunities and, in turn, build optimized and relevant product assortments that take into account the customer, space and inventory available.

Advertisement

“Symphony EYC’s new space-aware assortment solution iAssort harnesses customer preferences together with product sales, loyalty and segmentation information so that retailers can make it easier for customers to find what they need,” said Ellen Dixon, global SPV marketing at Symphony EYC. “Our new cloud-based Insights 2 Execution platform helps retailers and FMCG manufacturers overcome multiple space and assortment challenges by integrating disparate data sources, assortment and space localization goals, task automation and vendor collaboration effectively in one location.”

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: