Starbucks initially piloted Mobile Order & Pay on Dec. 3, 2014, in Portland, Ore. Using Mobile Order & Pay, consumers can place orders via the Starbucks app and pick up their food and beverages at a selected location. Because the feature is available through the app, it also is integrated with the My Starbucks Rewards loyalty program.
Mobile Order & Pay is designed to benefit both customers and baristas by accelerating speed of service, boosting incremental transactions and increasing throughput across stores, according to a company announcement.
Starbucks plans to expand the feature to more of its 12,000+ U.S. locations through a national rollout during 2015.