Starbucks is expanding its coffee delivery pilot, Starbucks Delivers, to San Francisco. The coffee giant has tested the service across 200 Miami-area stores since fall 2018. In addition to San Francisco, Starbucks will expand to selected stores in New York, Boston, Washington, D.C., Chicago and Los Angeles by spring 2019.
Starbucks plans to roll out the service, powered by Uber Eats, to 25% of its U.S. company-operated stores, making 95% of its core menu available for order on the Uber Eats mobile app. Users will pay a $2.49 delivery fee, and can follow the progress of their orders within the app, tracking the location of their Uber courier to ensure proper delivery of their food and beverage items within 30 minutes.
“We know we have untapped customer demand for Starbucks Delivers in the U.S.,” said Roz Brewer, Group President and COO for Starbucks in statement. “We’re expanding our best-in-class experience to our customers both in and out of our stores. We’re building on key learnings from past delivery pilots, and by integrating our ordering technology directly with Uber Eats, we’ve unlocked the ability to bring Starbucks to customers for those times when they’re not able to come to us.”
While Starbucks has remained quiet about the U.S. delivery initiative since its Miami launch, the company already has deployed these services in China, Japan, India, Hong Kong, Singapore, Indonesia, Vietnam, Mexico, Colombia and Chile. The U.S. expansion coincides with the kickoff of a new pilot in London due to begin later in January. London will be the first European city to trial Starbucks Delivers.
Starbucks Delivers was first announced in August 2018 in China through a partnership with Alibaba and on-demand food delivery service Ele.me. By the end of 2018, Starbucks had expanded the delivery service to 2,000 stores across 30 cities in China, while also introducing it in select stores in Tokyo and Miami.
In addition to the pilot in Miami and a pilot in New York City’s Empire State Building, Starbucks previously tested delivery in Seattle in 2015 for members of the company’s Starbucks Rewards loyalty program.
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