On-site social commerce solutions provider, Social Labs, announced the availability of EverShare, an all-in-one solution that targets sharing and social curation for eTailers. EverShare’s full suite of sharing and merchandising applications is designed to help shoppers better discover and buy each time they visit an eTailer. Charlotte Russe is one of the first retailers utilizing EverShare’s functionality through its e-Commerce web site to engage its customer base. “EverShare allows us to seamlessly integrate Facebook conversations about Charlotte Russe into our web site, enhancing the shopping experience with social elements,” according to Paul Hollowell, Marketing Manager at Charlotte Russe, in a press release. Social Labs CEO Nisan Gabbay shared insights on the impact of social commerce in the retail space: “Facebook has widened the user sharing pipeline while social curation has captivated the interest of shoppers for discovering and sharing new products,” he said. “The two together will have a profound impact on how retailers merchandise their products in the future.”
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