7-Eleven has launched the 7Collection site, giving the retailer’s customers and fans a place to purchase apparel, travel mugs, graphic T-shirts and a wide range of memorabilia. For its first seven days of operation, shoppers will receive an 11% discount by using the 7Collection11 code.
The convenience store giant is kicking off the online shop with two product drops:
- The Cars of 7-Eleven Collection, including apparel, trucker hats, car decals and the iconic coffee-scented air freshener that debuted in the Model 711 car; and
- The Slurpee Collection, honoring the 55-year-old drink with retro and modern apparel, accessories and collectibles.
“Over the past 95 years, 7-Eleven has become more than just a convenience store,” said Marissa Jarratt, 7-Eleven EVP and Chief Marketing Officer in a statement. “It’s a destination for snacking, a photoshoot backdrop, a music video stage, a haven for car lovers — and an essential staple in our customers’ lives. We hope this swag serves as another reminder to our customers that we’re always here to help make their day a little more awesome.”