ShopperTrak, a business unit of Tyco Retail Solutions that analyzes in-store sales and traffic, has introduced its Global Index, providing shopper visit data on a worldwide scale. The retail index counts more than 40 billion global shopper visits annually and drills down to the zip code level.
“As online and in-store sales blur, retail KPIs are changing,” said Nick Pompa, General Manager of ShopperTrak. “Same-store sales data simply isn’t the meaningful comparison it once represented. Traffic data is, however, essential to determining how stores are performing individually — in regions, nationally and globally. The new goal is to measure all stores against an evolved set of KPIs in order to ensure enterprise-wide excellence and competitive differentiation.”
ShopperTrak also has expanded its Market Intelligence offering, adding luxury and outlet categories to the benchmarking solution. Armed with North America-specific shopper visit data, Market Intelligence users are able to create customized markets by grouping zip codes that align with their trade areas.