ShopperTrak, a provider of consumer behavior insights and location-based analytics, has integrated with labor forecasting and scheduling solution provider Workplace to enhance the in-store customer experience and maximize conversions for retail partners.
The partnership combines the ShopperTrak perimeter analytics technology with the Workplace workforce management software. As a result, the new combined solution will measure shopper visits in real time and then provide data to help retailers create workforce schedules that support work/life balance and business growth strategies.
“The path to purchase for many shoppers begins online and ends in the store, which means a shopper’s brick-and-mortar experience is a primary focus area for retailers,” said Kevin Kearns, Chief Revenue Officer at ShopperTrak. “Retailers need reliable shopper data to effectively manage staff schedules and ensure customers have a superior experience. Through a turnkey implementation, retailers can accurately understand key shopping timeframes and adjust their staffing needs accordingly, using Workplace to make sure the right employees are scheduled at the right times.”