Shopify has partnered with Swedish bank and payments provider Klarna to integrate its “Pay Now and Pay Later” financing platform, Sofort, into Shopify Payments. With the integration, German merchants using the Shopify platform will be able to offer shoppers the option of paying instantly by bank transfer at checkout, or paying up to 30 days later, with no additional interest or fees charged to the customer.
Approximately 27% of all German shoppers prefer the “pay later” payment method, according to the research institute Statista.
Shopify Payments is linked directly to a merchant’s online store and is designed to enable retailers to receive payments from global buyers without requiring a long setup process.
“Strong merchant demand has driven this expansion into Germany, as merchants seek to compete effectively with the payment methods preferred by their customers,” said Sebastian Siemiatkowski, CEO of Klarna in a statement. “Shopify and Klarna together will further unlock valuable growth for merchants by providing an exceptional customer experience through frictionless checkout. For merchants this integration will help drive conversion rates, increase average order value and ultimately build customer loyalty.”
Shopify already is offering Klarna’s Pay Now solution and plans to roll out Pay Later in the upcoming months.
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