Shopatron Relaunches Brand Based On Allied Commerce Initiative

, a provider of cloud-based e-Commerce order management solutions, has launched a new core service model ― Allied Commerce ― as part of the provider’s market expansion strategy. Allied Commerce targets more convenient and affordable fulfillment options by allowing branded manufacturers and multichannel retailers to leverage the available inventory of offline storefronts and distribution centers, according to a Shopatron press release. The initiative is at the center of a full-scale relaunch of the Shopatron brand.   

In addition, Shopatron announced the broad market availability of the Shopatron Retailer solution for multichannel retailers, key new leadership within the sales organization, and anticipated customer growth targets.

Shopatron Retailer, announced in 2012, is an inventory management tool designed to enhance the e-Commerce order management activities of multichannel retailers. The technology, now available market-wide, has been adopted by Cost Plus World Market, Intermix, Modell’s and Sport Chalet.


To help manage the Shopatron brand, Shopatron has announced two new team members: Justin Manning, VP of Manufacturer Sales and Accounts; and Ken Callahan, VP of Retailer Sales and Accounts.

“As Amazon and others have moved toward local order fulfillment and same-day delivery, we have seen tremendous response from multichannel retailers wanting to provide shoppers with convenient, cost-saving new options for receiving their online orders,” said Ed Stevens, CEO and Founder of Shopatron. “As a result, we expect our Shopatron Retailer customer base to nearly triple in 2013.”

Stevens added that with the increased adoption of cross-channel order management and local fulfillment models, “we believe we will double our manufacturer client base to over 2,000 brands by year end 2014.”

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