Customer retention cloud provider Sailthru has received the Facebook Innovation Spotlight Award for Personalized Marketing at Scale. The company, which counts retailers such as Rent The Runway and Everlane as customers, has been a Facebook partner since 2014 and helped with the launch of the social network’s lead ads.
“This year’s award recognizes our partners that make it easy for businesses to advertise to and engage with individuals in contextual, personalized experiences,” said Scott Hannan, Facebook’s Head of North American Partnerships in a statement. “Sailthru enables retailers and publishers to automate personalization and to uniquely connect channel data and end-user experiences resulting in a level of relevancy that is truly innovative. The Sailthru solution and the results their customers are experiencing within Facebook acquisition programs and in their retention efforts speaks to the core value of this award.”
Some key results that led to Sailthru’s win include:
- A 41% reduction in mobile subscriber acquisition costs on Facebook;
- A 53% increase in expected lifetime value for Rent the Runway;
- A 45% reduction in subscriber acquisition costs on Facebook for SheKnows Media; and
- A 160% increase in web site page views for The Economist from email subscribers.