Advertisement

RSR Uncovers Omnichannel Retail Trends, Role Of Marketing

Retailers are building an omni-channel customer experience to remain relevant among consumers’ ever-changing buying habits. In fact, a majority (92%) of retailers report that they operate e-Commerce channels compared to traditional stores (89%), according to a recent RSR study.

The study, titled Omnichannel 2012: Cross-Channel Comes Of Age, indicates that all surveyed respondents consider “a single brand identity across channels” an important factor.

RSR’s Nikki Baird will share insights from the survey during an upcoming Retail TouchPoints webinar, titled “Conquering The Omnichannel Arena.” The presentation, sponsored by NCR Corporation, will share pressing retail trends such as the value of cross-channel shoppers, the digital-physical connection and the role of marketing in the strategy mix. In addition, NCR’s Reagan Taylor will join the discussion; Taylor will outline the steps to cross-channel success, illuminated through real-world case studies.

Advertisement

Click here to register for this upcoming webcast, and be sure to follow the conversation on Twitter via #XChannelWeb

Featured Event

Get free access to tactical tips, invaluable insights, and deep-dive conversations that will help you hone your strategies for Q4 and beyond. That way, you can be sure to be on shoppers’ nice lists this holiday season…and all year long.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: