RFID Solution Tracks Merchandise In Real Time Without Handheld Devices


View Technologies is partnering with ThingWorx to enable real-time inventory tracking without the need for handheld scanners. Using Echo smart antennas, retailers can identify, locate and track all RAIN RFID tagged items within 150 feet to get real-time, item-level visibility.

“The inView and Echo solution locates assets quickly by eliminating handheld scanners, increasing inventory accuracy while enhancing customer engagement and loss prevention,” said Steve Hudson, president of View Technologies in a statement.


The collaboration will allow the Echo smart antennas and inView Software Platform to:

  • Track shipments as they enter or leave the dock;
  • Keep tabs on the flow of product locations in stores;
  • Identify misplaced items on the sales floor; and
  • Improve loss prevention.

“Tracking product movement is essential in understanding consumer engagement with products and this information can help retailers and brand owners plan better product assortments and design better products,” said Brion Carroll, VP of Retail BU Global Business Development, PTC. “Providing our customers with continuous insights that measure SKU performance and customer experience tracking aligns perfectly with our vision of enabling Retail-in-Real-Time solutions.”

Featured Event

Join the retail community as we come together for three days of strategic sessions, meaningful off-site networking events and interactive learning experiences.



Access The Media Kit


Access Our Editorial Calendar

If you are downloading this on behalf of a client, please provide the company name and website information below: