Advertisement

Revionics And Nielsen Form Strategic Alliance To Release New Pricing Solution


Revionics
, an end-to-end merchandise optimization solutions provider, has established a global strategic alliance with Nielsen Holdings, the consumer information and insights company. As part of the agreement, the companies will integrate the Nielsen Pricing Insights with the Revionics Life Cycle Price Optimization solutions.

The alliance was established to help retailers formulate more strategic, tactical pricing decisions based on local marketplace and shopper data. Using the joint solution, retailers will be able to adjust product pricing based on product demand, market conditions, and consumer behaviors and preferences.

“The reality of the competitive retail landscape places intense pressure on retailers,” said Kevin Sterneckert, VP of Research – Consumer Value Chain at Gartner, in a press announcement. “Through the advanced analysis of consumer behavior, retailers can identify items or categories of merchandise where the consumer expects or allows flexible pricing.”


Advertisement

In addition, the new solution provides enhanced visibility into a retailer’s competitive pricing environment and Key Value Items (KVIs) at a local level. Additional solutions released by the partnership will be announced in 2014.

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: