Rent the Runway has reportedly increased its subscription prices by approximately $2 per item, effective Aug. 1, according to Glossy. Subscribers currently paying $119 to rent five styles per month will now pay $129, with the cost of a 10-style subscription rising from $144 to $164.
An email sent to the retailer’s subscribers and quoted by Glossy said, “Over the last several years, we’ve watched steep price increases unfurl across the board in fashion due to inflationary pressures and tariffs. We believe that this change allows us to keep delivering the most exceptional experience possible while remaining the best deal in fashion.”
The letter also noted that Rent the Runway last raised its prices in 2022, when the 10-item subscription price rose nearly $10 to the current $144. The email also contained links to a page where subscribers could cancel or pause their memberships, with the proviso that canceling would also cancel their RTR Rewards membership status. The loyalty program was introduced last month, with perks including surprise gifts, early access to sales and community events.
Rent the Runway’s financial results for its Q1 2025, which ended April 30, 2025, showed a 1% increase in the number of active subscribers, to 147,157, compared to the same period the previous year. Q1 revenue was $69.6 million, a 7.2% decrease year-over-year from the same period in FY 2024.
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In the June 5, 2025 financial results release, the company noted that it was “in the midst of a multi-year corporate strategy transformation, and we believe that the changes we’ve introduced in the first quarter of 2025 have started driving meaningful improvement. By implementing an aggressive inventory acquisition strategy, innovating to enhance the product experience, and restoring our relationship with our customers, we have seen a reignition of subscriber growth and the strongest quarterly customer retention in four years.
“I have conviction that this quarter’s results prove that our focus on transforming our inventory and getting back to our customer-obsessed roots is working,” said Jennifer Hyman, Co-founder, CEO and Chair of Rent the Runway in the statement. “We made a big bet on new inventory and we’ve already seen higher customer engagement and retention. I believe that Rent the Runway’s momentum and customer loyalty is back.”
