Periscope By McKinsey and Nielsen have built an alliance through Nielsen’s Connected Partner program. Through this collaboration, Periscope’s grocery and consumer goods clients will now have access to Nielsen’s syndicated POS data, panel data, a variety of in-store execution monitoring services, and pricing and promotional models.
Periscope clients will also gain access to Data Management Platform services through Nielsen Marketing Cloud.
The Nielsen Connected Partner Program enables partner companies and clients to collaborate in an open ecosystem, designed to remove the common barriers to connecting applications and data sets at scale.
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“This alliance will enable us to combine Nielsen’s breadth of consumer data along with our Insights, Marketing, Category, and Pricing solutions to enable our clients to best understand their customers, markets and opportunities for growth,” said Brian Elliott, Managing Partner of Periscope By McKinsey in a statement. “Embedding access to this intelligence into our advanced analytic workflow solutions further enables our clients to rapidly make loyalty-driving and margin-enhancing decisions when it comes to their pricing, merchandising, category management and promotional activities.”
