Office Depot, Inc., the office product retailer that includes Office Depot and OfficeMax brands, has selected CoreMedia LiveContext to streamline author collaboration and reduce time-to-market on integrated campaigns for Officedepot.com.
Using CoreMedia LiveContext, e-Commerce and marketing professionals can amplify their e-Commerce product catalogs with marketing content to create a more compelling online shopping experience.
The application has three foundational components:
Visual Engagement, including a mobile-first responsive and adaptive approach designed to enable e-Commerce and marketing professionals to build experiences that attract and engage shoppers;
Immersive Content, which allows e-Commerce professionals to deliver content-driven stories embedded with product information; and
Incremental Innovation to ensure that operations are not disrupted as the retailer transitions to experiential commerce.
“As a global company, Office Depot, Inc. is continually seeking opportunities to improve the customer shopping experience on officedepot.com while optimizing the internal processes that support them,” said Richard Polly, Senior Director of e-Commerce at Office Depot. “CoreMedia’s digital engagement solution was a natural fit for us due to its ease of integration into our existing systems and reduced time-to-market.”