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New Holiday Campaign Brings More Dior Assortment to Saks Online Shoppers

Saks Fifth Avenue store
Roman Tiraspolsky-stock.Adobe.com

Saks Fifth Avenue has partnered with LVMH Group’s Christian Dior to create Dior’s Carousel of Dreams at Saks, a holiday program that includes a Dior Pop-Up on Saks.com selling exclusive Dior merchandise. The online store, which will be open Nov. 20, 2023, through Jan. 5, 2024, marks the first time that all categories of Dior merchandise will be sold via ecommerce anywhere but on the Dior.com site.

The digital store will feature women’s and men’s ready-to-wear, handbags, shoes, accessories, baby, maison and La Collection Privée Christian Dior. Women’s products will include Dior’s Cruise 2024 and signature collections; men’s will include Dior’s Spring 2024 collection, a Denim Capsule and a Spring 2024 Capsule that Saks.com will exclusively pre-launch.

In the physical world, Dior will transform the Saks New York flagship on 5th Avenue with a reimagined holiday light show experience, including a compete visual takeover of Saks’ historic 10-story façade and holiday window displays. Additionally, Dior Parfums will have a dedicated pop-up space on Saks’ beauty floor featuring makeup, fragrance and skincare holiday offerings available exclusively at Saks.

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