Fresh is best for premium natural pet food brand Lily’s Kitchen, and refreshing its ecommerce strategy through subscription offerings has resulted in increased sales generating recurring revenue. Partnering with technology provider Ordergroove in April 2021 shifted 10% of Lily’s Kitchen total sales to its subscription experience by June 2021, and by the end of the year, subscriptions were generating 20% of the brand’s monthly sales.
“By adding a subscription experience, we were able to make it much more convenient for pet parents to stock up on their pets’ favorite recipes — and free them up to spend more quality time with their cats and dogs,” said Michelle Corp, Ecommerce Director at Lily’s Kitchen in a statement “We knew subscriptions were going to be popular, but their rapid growth was greater than we anticipated.”
Lily’s Kitchen was able to integrate the Ordergroove subscription tools into its existing ecommerce platform. Subscription platform features include recurring order management, delivery frequency options and product changes when necessary, as well as giving customers the ability to edit, pause or cancel orders.
As a B Corp-certified brand, Lily’s Kitchen has proven its commitment to responsible practices. By fortifying its recurring services, Lily’s Kitchen is enhancing the experience for its ecommerce subscription customers who receive the products they need when they need them. This ease of order management can help reduce wasted resources that are byproducts of returns and discarding unused, expired goods that can accumulate due to poor subscription management. The resulting rise in sales proves that the subscription solution resonated with Lily’s Kitchen customers.