myThings, a data-driven advertising solution provider, announced a partnership with LiveRamp, a supplier of data onboarding, to offer multichannel retailers with data-driven display ad campaigns that utilize both online and offline CRM data.
The collaboration is designed to enable marketers to extend their reach of in-market consumers; deliver a more consistence marketing message across channels; enable user reengagement; and enhance performance.
The myThings and LiveRamp partnership offers marketers the capability to leverage offline data such as CRM data within the myThings advertising platform, according to Auren Hoffman, CEO of LiveRamp. “This integration empowers data-driven marketers to personalize advertising offerings using their CRM data across all marketing channels and funnels.”
As a result of the partnership, “marketers will be able to communicate seamlessly with a larger in-market audience across multiple channels,” said Benny Arbel, CEO of myThings. Marketers also can “gain greater control over their acquisition display campaigns and, ultimately, drive more incremental demand.”