Advertisement

Mobile Sales Rise 42% As The New School Year Begins

Towards the tail end of the back-to-school shopping season, U.S. e-Commerce and mobile sales experienced a surge. During August 2015, U.S. e-Commerce sales increased by approximately 12.0% over the same period in 2014, according to the IBM Digital Analytics Benchmark. During the same period of time, mobile sales swelled by approximately 42.0%, making up 25.3% of all online sales.

For the first time, consumers used their smartphones more than tablets to complete their back-to-school shopping. In fact, smartphones accounted for 12.8% of all online sales, while tablets drove 12.5% of sales. Additionally, smartphones generated 36.9% of all online traffic, while tablets were only responsible for 12.5%.

Three of the best-selling retail categories during the month of August include Apparel, Department Stores and Home Goods, according to the Digital Analytics Benchmark:

Advertisement

  • Apparel: Monthly e-Commerce sales grew by more than 15% over the same period last year. Mobile accounted for 25.3% of all online sales;

  • Department Stores: Online sales grew by 13.7% over the same month in 2014, and mobile sales accounted for more than 30% of all online sales.

  • Home Goods: Monthly e-Commerce sales grew by more than 12.6% over the same period last year. Mobile sales accounted for 22.5% of all online sales.

Throughout August, shoppers also used their mobile devices to browse deals, with mobile accounting for nearly half (49.4%) of all online traffic, while desktops accounted for 50.3% of online traffic. This is a significant change over August 2014, when e-Commerce traffic via desktops (58.2%) far exceeded mobile devices (41.5%).

Despite the momentum of smartphones, shoppers still their tablets while buying higher-priced items. Tablet users averaged $116.97 per order, while smartphone users averaged $105.54 per order. However, desktops still claim the highest average order value of all other channels ($134.25).

 

Featured Event

Get free access to tactical tips, invaluable insights, and deep-dive conversations that will help you hone your strategies for Q4 and beyond. That way, you can be sure to be on shoppers’ nice lists this holiday season…and all year long.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: