Convenience is a retail winner, particularly when it comes to back-to-school shopping — an event that traditionally involves bouncing between several different…
Prime Day and e-Commerce may have defined the start of the back-to-school (BTS) season, but brick-and-mortar retailers — particularly omnichannel mass merchandisers…
Marketing during the back-to-school season is about more than maximizing exposure through traditional channels; search has become an increasingly important platform. Retailers…
Back-to-school shopping takes up two precious parental commodities: time and money. Unfortunately for family budgets, parents trying to save time can end…
Back-to-school shopping is big business for retailers. How does it measure up to other shopping seasons? Behind the holidays, it’s the second-most-popular…