backtoschool

Back-To-School Ads Drive 50% Higher Click-Through Rates On Tablets

Retailers seeking to get the most out of their back-to-school email promotions may benefit the most by gearing them to tablet users….

CALCUSO Partners With 10,000 Schools To Fulfill Back-To-School Purchases In A Single Click

Convenience is a retail winner, particularly when it comes to back-to-school shopping — an event that traditionally involves bouncing between several different…

Mass Merchandisers Poised To Thrive During The Final Stretch Of Back-To-School

Prime Day and e-Commerce may have defined the start of the back-to-school (BTS) season, but brick-and-mortar retailers — particularly omnichannel mass merchandisers…

As Back-To-School And Prime Day Converge, Can Retailers Create A Second ‘Holiday’ Season?

Back-to-school shopping had historically dominated the retail conversation for the entire summer, and sometimes well into the fall. But the rise of…

Search Becomes Latest Back-To-School Battleground

Marketing during the back-to-school season is about more than maximizing exposure through traditional channels; search has become an increasingly important platform. Retailers…

3 Ways For Retailers To Leverage The Extended ‘Back To School’ Season

Class may be in session, but that doesn’t mean back to school shopping is over. According to an August survey from the…

Back-To-School E-Commerce Sales Top $58.1 Billion, Fueled By Mobile Traffic

The 2018 back-to-school (BTS) season earned $58.1 billion in online sales this year, according to data from Adobe Digital Insights. Single-day sales…

Parents Shopping With Their Children Spend Nearly $100 More Per Child During BTS

Back-to-school shopping takes up two precious parental commodities: time and money. Unfortunately for family budgets, parents trying to save time can end…

Prime Day Cuts Into $83 Billion Back-To-School Season

It’s not too late for retailers to implement their back-to-school plans: only 45% of families complete their shopping by early August, and…

Why Advertisers Need To Do Their Homework On Back-To-School Shopping

Back-to-school shopping is big business for retailers. How does it measure up to other shopping seasons? Behind the holidays, it’s the second-most-popular…