Why Advertisers Need To Do Their Homework On Back-To-School Shopping
Back-to-school shopping is big business for retailers. How does it measure up to other shopping seasons? Behind the…
Executive Viewpoints August 29
Latest In: backtoschool
Fidget Spinners & Men’s Apparel: Back-To-School Digital Buying Trends
Back-to-school season is here, and to capitalize on big sales, retailers need to stay on top of rapidly…
Executive Viewpoints August 29
Mass Merchants Set To Dominate 2017 Back-To-School Sales
Back-to-school (BTS) spending in 2017 is expected to reach anywhere from $27 billion to $29.5 billion, according to…
Features July 17
Storytelling, Relationship Building Top BTS Marketing Tactics
With back-to-school (BTS) spending expected to reach more than $75 billion in 2016, retailers cannot afford to skimp…
Features August 2
49% Of College Freshmen’s Parents Already Spending Generously On Back-To-School
While 34% of all parents have already begun their back-to-school shopping, one particular group of parents have been…
Features July 12Mobile Sales Rise 42% As The New School Year Begins
Towards the tail end of the back-to-school shopping season, U.S. e-Commerce and mobile sales experienced a surge. During…
News September 8
Shoppers Plan To Curb Back-To-School Spending
Although it seems like the summer has just started, some areas of the U.S. plan to kick off…
Features July 23NRF Reduces Annual Forecast, Predicts Retail Sales Will Increase 3.5% In 2015
As a result of low economic growth in the first half of 2015, the National Retail Federation (NRF)…
News July 22
4 Social Media Tips For Back-To-School Marketing Campaigns
Picture this: It’s mid-June and eager students sit in a stuffy classroom, counting silently until the school bell…
Executive Viewpoints July 13Top Stories
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