Indian footwear retailer Metro Shoes is launching a digital commerce platform powered by Watson Customer Engagement hosted on IBM Cloud. The platform includes the IBM Watson Order Management and Commerce solutions.
With a countrywide footprint of 350 physical showrooms, an expanding brand portfolio and shifts in customer preferences, Metro Shoes sought to:
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Address challenges in managing orders coming from multiple online platforms;
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Improve online presence for some of its popular internal brands, which were generating low visibility and impacting overall sales; and
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Personalize the online experience for each visitor as they navigate through the site.
Delivered through a single platform, Metro Shoes will be able to showcase all of its brands and recommend specific items based on customer insights. This personalized experience will include new fulfillment options such as buy online/pickup in-store, reserve in-store and easy returns.
With IBM’s technology capabilities and marketplace integration expertise from CEBS Worldwide, Metro Shoes also will be able to integrate with more than 14 online marketplaces, such as Amazon, Flipkart and other portals. Further, IBM Cloud is designed to help the retailer configure heavy workloads and thereby deliver performance required for peak usage during the shopping season.
The platform is designed to give Metro Shoes a single, integrated view of the shopper, enabling the retailer to create a unique offering for customers as they walk into any store. Metro Shoes will be better able to understand customer desires, ensure availability when and where necessary and even engage in cross-selling and upselling across its various brands.
