Advertisement

Metro Shoes Taps IBM Watson To Streamline Inventory Management, Personalization

Indian footwear retailer Metro Shoes is launching a digital commerce platform powered by Watson Customer Engagement hosted on IBM Cloud. The platform includes the IBM Watson Order Management and Commerce solutions.

With a countrywide footprint of 350 physical showrooms, an expanding brand portfolio and shifts in customer preferences, Metro Shoes sought to:

  • Address challenges in managing orders coming from multiple online platforms;

  • Improve online presence for some of its popular internal brands, which were generating low visibility and impacting overall sales; and

    Advertisement

  • Personalize the online experience for each visitor as they navigate through the site.

     

Delivered through a single platform, Metro Shoes will be able to showcase all of its brands and recommend specific items based on customer insights. This personalized experience will include new fulfillment options such as buy online/pickup in-store, reserve in-store and easy returns.

With IBM’s technology capabilities and marketplace integration expertise from CEBS Worldwide, Metro Shoes also will be able to integrate with more than 14 online marketplaces, such as Amazon, Flipkart and other portals. Further, IBM Cloud is designed to help the retailer configure heavy workloads and thereby deliver performance required for peak usage during the shopping season.

The platform is designed to give Metro Shoes a single, integrated view of the shopper, enabling the retailer to create a unique offering for customers as they walk into any store. Metro Shoes will be better able to understand customer desires, ensure availability when and where necessary and even engage in cross-selling and upselling across its various brands. 

Featured Event

Get free access to tactical tips, invaluable insights, and deep-dive conversations that will help you hone your strategies for Q4 and beyond. That way, you can be sure to be on shoppers’ nice lists this holiday season…and all year long.

Advertisement

Advertisement

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: