Mastercard has launched the Mastercard Digital Wellness program, which combines technology and resources designed to streamline online payment processes while beefing up security. As part of the program, Mastercard will deploy EMVCo’s specification, which replaces key-entry guest checkout with a consistent, simple experience no matter where a consumer shops online, or which device or card they use.
The program, aimed primarily at SMBs, will provide merchants with access to an added layer of security through tokenization and NuData, an AI and machine learning solution provider that Mastercard acquired in 2017. NuData works with retailers around the world to help anticipate and prevent fraud by monitoring web site traffic changes and analyzing sudden changes in browser type, surfing speed and time spent on web pages.
“We launched Mastercard Digital Wellness today because we believe that businesses shouldn’t have to sacrifice safety or choice as they build the best experiences for their customers,” said Jess Turner, EVP, Digital Payments and Labs, North America for Mastercard in a statement. “Any changes to how we shop online must deliver enhanced levels of security, transparency and flexibility for everyone.”
Mastercard cardholders shopping at retailers that enable EMVCo click-to-pay will no longer be required to enter a password before paying online. Additionally, Mastercard is working with payment processors and platforms including Worldpay, Square, Adyen, Mastercard Payment Gateway Services and Stripe to bring these features to additional businesses.
Retailers participating in the Digital Wellness program also will gain access to a cyber toolkit for SMBs to help them combat online attacks, plus access to the Cyber Readiness Program from the Cyber Readiness Institute. Mastercard Digital Wellness will roll out first to U.S. businesses, with the new click-to-pay checkout functionality available for U.S. cardholders and merchants during Q3 2019.