Lord & Taylor Launches Bobbi Brown Stores-Within-The-Store

Lord & Taylor Launches Bobbi Brown Stores-Within-The-Store

Five Lord & Taylor stores, including its New York City flagship, will house “justBOBBI” stores-within-the-store, featuring merchandise reflecting the aesthetic of cosmetics and lifestyle expert Bobbi Brown. The justBOBBI shops will include wellness and beauty products, apparel, accessories and books Brown has authored, including her latest, Beauty From The Inside Out.

The shops will be updated monthly with on-trend seasonal items personally selected by Brown, who left Bobbi Brown Cosmetics at the end of 2016. Brown also has been named a Creative Consultant for Lord & Taylor.

In addition to the 800-square-foot shop at the Manhattan flagship store, 300-square-foot shops will debut at Lord & Taylor locations in Garden City and Westchester, N.Y., Stamford, Conn. and Oak Brook, Ill., which is Brown’s home town. An online version of justBOBBI will be showcased on the Lord & Taylor web site. Additionally, Lord & Taylor will produce exclusive digital content with Brown every week, providing further access to her personality and lifestyle advice.

Designed to give customers a 360-degree view of Brown’s life, the shops will highlight her everyday wardrobe essentials such as Hudson denim, Giles and Brother accessories, philanthropic T-shirt brands good hYOUman and n:Philanthropy, and wellness items such as the Super Elixir and Dr. Frank Lipman supplements. The offerings also will include an exclusive Parker Thatch tote designed by Brown, using text from an 1861 Lord & Taylor advertisement.

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