Advertisement

Lord & Taylor Launches Bobbi Brown Stores-Within-The-Store

Five Lord & Taylor stores, including its New York City flagship, will house “justBOBBI” stores-within-the-store, featuring merchandise reflecting the aesthetic of cosmetics and lifestyle expert Bobbi Brown. The justBOBBI shops will include wellness and beauty products, apparel, accessories and books Brown has authored, including her latest, Beauty From The Inside Out.

The shops will be updated monthly with on-trend seasonal items personally selected by Brown, who left Bobbi Brown Cosmetics at the end of 2016. Brown also has been named a Creative Consultant for Lord & Taylor.

In addition to the 800-square-foot shop at the Manhattan flagship store, 300-square-foot shops will debut at Lord & Taylor locations in Garden City and Westchester, N.Y., Stamford, Conn. and Oak Brook, Ill., which is Brown’s home town. An online version of justBOBBI will be showcased on the Lord & Taylor web site. Additionally, Lord & Taylor will produce exclusive digital content with Brown every week, providing further access to her personality and lifestyle advice.

Advertisement

Designed to give customers a 360-degree view of Brown’s life, the shops will highlight her everyday wardrobe essentials such as Hudson denim, Giles and Brother accessories, philanthropic T-shirt brands good hYOUman and n:Philanthropy, and wellness items such as the Super Elixir and Dr. Frank Lipman supplements. The offerings also will include an exclusive Parker Thatch tote designed by Brown, using text from an 1861 Lord & Taylor advertisement.

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: