Lands’ End has officially introduced its third-party marketplace, Lands’ End Marketplace. The retailer plans to use the marketplace to expand its current list of suppliers, as a way to provide more options in categories that complement the company’s current assortment.
Lands’ End Marketplace had a soft launch in June 2020 to beta test the platform’s integrated systems. The program reached 24 sellers and its performance exceeded expectations, which led to Lands’ End deciding this avenue offered a new growth opportunity for its business. The supplier list currently spans an assortment of categories such as footwear, home décor and intimates, alongside the full product assortment of the Lands’ End brand.
Lands’ End will focus on curating a smaller catalog of highly visible partner brands rather than aim for an Amazon-style open marketplace. The retailer will leverage its website and drop shipping for order fulfillment to create a positive customer experience.
“We’re always testing new, innovative ideas to deliver the goods our customers want,” said Jerome Griffith, CEO of Lands’ End in a statement. “Lands’ End Marketplace provides us with an opportunity to do that while also creating a new growth strategy for us. As a digital direct-to-consumer brand we are uniquely positioned to deliver a compelling marketplace model, and we are looking forward to onboarding new sellers as we expand.”
Brands that wish to join the marketplace can submit an application at LandsEnd.com/Marketplace.