Label-Park, an online private label and outlet store focused on surf, snow and streetwear, has selected Mirakl to help launch a marketplace dedicated to extreme sports. The decision to launch a specialist marketplace is designed to broaden the retailer’s offering and drive exponential growth.
The Label-Park Extreme Marketplace is scheduled to launch in March 2016. With it, the retailer hopes to:
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Increase the number of lines it stocks;
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Add new collections to the outlet store via private sales;
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Select global brands and test new products to target a broader audience; and
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Simplify the shipping process.
The France-based retailer is entering a new development stage after being acquired by audio and video content provider Xtrementerprise in October 2015.
“The time had come for Label-Park to offer a hybrid solution — new collection, private sales and outlet — to brands and shops so that they can list their products in the most appropriate part of the site, over a 12-month lifecycle,” said Giovanni Chaffron, Site Founder and Development Director of the Label-Park Extreme Marketplace. “We had seen the success of marketplaces already launched with Mirakl and were attracted by the reliability, intuitiveness and ease of use of their solutions for the sellers we wanted to work with, the solution’s management tool and the project’s speed of implementation.”
