Italian consumer electronics retailer and distributor Unieuro SpA has selected two Oracle Retail platforms — Oracle Retail Demand Forecasting and Oracle Retail Allocation & Replenishment — to optimize stock levels, increase profitability and improve cash flow.
With the platforms, Unieuro aims at improving its centralized supply chain organization to:
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Anticipate demand and simplify operations with a unified view of inventory;
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Support effective omnichannel replenishment processes including DOS, affiliate and online channels;
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Optimize the cross-channel opportunity to minimize stock, reduce obsolescence and streamline organizational costs; and
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Have visibility into demand coming from all touch points; and
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Orchestrate the supply, reduce lost sales and increase customer satisfaction.
“Oracle Retail provides a distinctive replenishment approach for short lifecycle products which includes attribute based forecasting.” said Luigi Fusco, COO, Unieuro SpA. “We believe the optimized orchestration of the stock across channels will help improve our fulfillment rate to improve customer satisfaction and reduce obsolescence to eliminate costs.”
