In 14 countries around the world, Ingka Group, the largest owner of Ikea stores, is cutting the price of restaurant meals in half Monday through Friday, with kids eating free. The move is part of the retailer’s ongoing investment in the in-store experience, including the introduction of new dishes inspired by Asian flavors, and is designed to help customers stretch their budgets.
“Food has always been very important for Ikea, and we wanted to enable even more people to enjoy our restaurant offer while exploring our home furnishing range,” said Tolga Öncü, Ingka Retail Manager (COO) at Ikea Retail (Ingka Group) in a statement. “Securing the lowest possible price for our products is always our utmost goal, and this is even more important in today’s times of economic uncertainties and cost-of-living pressures.”
As an example, in France, the cost of a lunch for a family of four, which includes two hot meals with meatballs for adults and two kids’ meals, will drop from €19.9 to €6.96, and all restaurant guests will receive a five-Euro voucher for use in-store.
The price cuts, which will be activated at different times in different markets, will be applied in Austria, Canada, China, Denmark, France, Germany, Italy, the Netherlands, Poland, Portugal, South Korea, Sweden, Switzerland and the UK.
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