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Hudson to Deploy Amazon Just Walk Out Tech for New C-Store Concept

Travel and airport retailer Hudson will deploy Amazon’s Just Walk Out technology in select travel convenience stores including Hudson Nonstop — a new store concept designed around the tech that will debut in Q1 2021 at Dallas Love Field Airport, with additional rollouts planned for later in the year.

With more than 1,000 stores in airports, commuter hubs, landmarks and tourist destinations across North America, Hudson is launching the contactless checkout technology as part of the next phase in its digital transformation journey to redefine travel retail following challenges posed by COVID-19.  

“Today’s traveler is progressively more connected, mobile and time sensitive — and they have higher expectations for convenience, safety and speed during their shopping experiences,” said Brian Quinn, EVP and COO of Hudson in a statement. “The addition of Amazon’s Just Walk Out technology perfectly complements our current digital footprint, providing travelers with yet another quick, secure and contactless shopping experience that meets their needs.”

Just Walk Out technology allows travelers to quickly enter the Hudson Nonstop store using their credit card, take the products they’re looking for and then walk out of the store. After they leave the store, shoppers are charged for the items they selected.

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“We’re excited to work with Hudson as they innovate in the travel industry and bring convenient, efficient experiences to travelers,” said Cameron Janes, VP, Physical Retail at Amazon in a statement. “While people are already accustomed to getting what they need on the go at a Hudson store, the addition of Just Walk Out technology will help busy travelers at Dallas Love Field Airport avoid waiting in line to check out so they can grab what they need and make their flight faster.”

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