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Home Depot Leverages Pinterest To Expand Décor Marketing

Home Depot Leverages Pinterest To Expand Décor Marketing

Home Depot has added more than 100,000 shoppable home décor products to the Shop the Look feature on Pinterest. Shoppers can use the platform to easily search and buy products similar to those featured in pins, including vanities, faucets, lighting, textiles, tabletop and interior décor items.

Pinterest debuted Shop the Look in February 2017, allowing U.S. shoppers to search and buy from retailers including CB2, Macy’s, Neiman Marcus, Target and Wayfair, according Adweek. A Pinterest spokesperson said users click through Shop the Look pins twice as often as they do for standard pins.

The continued interest in digital solutions at Home Depot isn’t surprising: 60% of both online and in-store sales are influenced by a digital visit, said Kevin Hofmann, President of E-Commerce, Home Depot in a statement. Online purchases account for 6.4% of the retailer’s total sales.

The partnership between Home Depot and Pinterest complements the retailer’s home and interior product portfolio, which was expanded through its December 2017 acquisition of The Company Store, a catalog and e-Commerce retailer of home goods and textiles.

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