Garnet Hill has opened its first physical store, a pop-up location, in Bridgehampton, N.Y., in an effort to give consumers an authentic touch-and-feel experience for its merchandise. Garnet Hill celebrated the opening on June 27 during a co-sponsored event with Hamptons Cottages & Gardens magazine and its Editor-in-Chief, Kendell Cronstrom.
The store will operate through Labor Day and will be open from 10 a.m. to 6 p.m. every day. The store will feature Garnet Hill bedding and home décor lines, cashmere robes and a curated selection of sleepwear, apparel and other seasonal items.
“We’ve put a lot of thought and care into our premiere store’s design and location,” said Claire Spofford, CEO and President of Garnet Hill. “And Bridgehampton — with a charming downtown that is both low-key and a destination for home design resources — felt like a perfect fit for us. We’ve designed a dynamic and surprising experience, with products and event programming that ensures the store will always feel a little different. We think customers who know and love us will be excited to ‘meet’ us for the first time and we’ll be a pleasant surprise to new customers as well.”
To design the store, Garnet Hill hired New York-based creative consultancy and design firm Aesthetic Movement. Most recently, Aesthetic Movement designed the premier stores for Fred Segal Japan, and has a variety of brand partners, including Fishs Eddy, Izola, Sir/Madam, Thomaspaul and Chilewich.
Garnet Hill also will partner with Designer Previews, a service that connects homeowners and professionals with appropriately fitted interior designers and architects.