Advertisement

DICK’S Sporting Goods Opens 3 CALIA by Carrie Underwood Pop-Ups

DICK’S Sporting Goods has launched three temporary pop-up locations for CALIA by Carrie Underwood, one of the retailer’s top-selling women’s brands. Highlighting the fitness and lifestyle brand, the pop-ups are located in Austin, Texas and Santa Monica, Calif., as well as one mobile pop-up experience that will travel to various locations in and around Nashville, Tenn. The retailer worked with retail-as-a-service company b8ta to bring to life these standalone pop-up experiences, which are open through Dec. 31.

“Like in so many other areas of our business, we see a lot of opportunity to continue to expand CALIA by Carrie Underwood as the athletic apparel category continues to strengthen,” said Lauren Hobart, President of DICK’S Sporting Goods in a statement. “With our women’s business being a strong focus for us this year, and CALIA having such strong success, it felt like the right time to launch these CALIA pop-up locations. We hope to introduce the line to even more women through this new and exciting experience.”

Created in partnership with the singer five years ago, CALIA by Carrie Underwood has exclusively been available in DICK’S brick-and-mortar locations and online at Calia.com and Dicks.com.

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: