Advertisement

DICK’S Donates $500,000 To El Paso Middle School Athletics Programs

The DICK’s Sporting Goods Foundation (DSGF) has partnered with the Kellogg’s Frosted Flakes Mission Tiger to offers a Sports Matter grant to every middle school athletics department in El Paso, Texas. The donations, which total $500,000, will help ensure schools have the money they need to buy equipment for their athletics departments.

Tony the Tiger and football Hall of Famer LaDanian Tomlinson joined the effort to personally deliver sporting goods equipment to athletes at Wiggs Middle School. The program was part of DSGF’s overall charitable activities, which have donated more than $100 million to support youth sports teams and leagues in need and helped more than 1 million young athletes since 2014.

“At DICK’S we believe that sports make people better and we are committed to supporting all youth athletes in need through our Sports Matter program,” said Aimee Watters, Executive Director of The DICK’S Sporting Goods Foundation in a statement. “We’re proud to partner with Mission Tiger to help provide the much-needed funding and solutions to the communities we serve, especially here in El Paso.”

Advertisement

Featured Event

View the Retail Trendcaster Webinar Series on-demand to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

On-Demand Limited Video Series

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. View the full lineup of the Retail Trendcaster video series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Access Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: