David’s Bridal has created The Wink, a collection of seasonal product guides curated by the retailer’s in-house team of designers. Each of the guides will feature head-to-toe looks, product descriptions and QR codes that take users directly to the products, offering a seamless experience from inspiration to purchase.
“The Wink is playful, celebratory and authentic — just like our customers,” said Kelly Cook, Chief Marketing and IT Officer at David’s Bridal in a statement. “It is her guide to everything she wants, from Friday nights out to one-in-a-lifetime weddings. In addition to over 300,000 dresses in stock, The Wink is another way we are here for our customers from the very start of her planning journey for all of life’s magical moments.”
The Wink features multiple editions dedicated to everything from bridal gowns to shoes, Little White Dress, prom and party dresses, bridesmaids, accessories and the retailer’s exclusive designers, including Oleg Cassini.