CVS Health will open 12 specialized CVS Pharmacy y más stores aimed at serving local Hispanic communities in New York and New Jersey in October and November 2021. These shops will expand upon the more than 200 existing locations in more than 90 cities across California, Florida, Nevada, Oklahoma, Texas and Puerto Rico.
The stores incorporate bilingual staff and signage and feature higher customer service levels and lower everyday prices than other CVS locations. The product selection will include 1,500 items from Hispanic brands such as Iberia Foods, Yaucono, Fabuloso, Tio Nacho, Pilon and Café La Llave.
“Our CVS Pharmacy y más stores have been hugely beneficial to providing a more inclusive environment and value-based personalized selection for our Hispanic customers,” said Mayra Boitel, VP, Chief Merchant of Alternative Formats at CVS Health in a statement. “Customers can access familiar brands they already know and love, speak with a bilingual staff who can clearly answer any questions about their medication regimen and easily navigate throughout the store to find what they need quickly. We understand our Hispanic customers are looking for more personalized shopping experiences and we’re eager to deliver in these markets and make them feel at home while they pick up their essentials.”
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