Crocs, a casual footwear brand for men, women and children, has seen positive results since implementing the ShopperTrak traffic counting and analytics solution in locations worldwide. The retailer completed global implementation of ShopperTrak Managed Services in Spring 2013, following a November 2012 U.S. initiative.
The 170-store 2012 deployment was complete in six weeks, in time to begin recording and analyzing traffic during the holiday season.
“Working with a vendor who can support our growth was important to us,” said Scott Landblom, Senior Director of Retail Operations for Crocs. “We like that ShopperTrak offers dedicated client support and didn’t have to hire an outside vendor for installation. We knew we were getting an all-inclusive solution.”
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Using ShopperTrak, Crocs is integrating traffic data into labor metrics to optimize customer-to-associate experiences. Additionally, the company plans to pilot in-store analytics services to help track and analyze the effectiveness of visual merchandising, as well as perform detailed comparisons across stores.
