Advertisement

Crocs Deploys ShopperTrak Globally To Analyze In-Store Shopping Behaviors


Crocs
, a casual footwear brand for men, women and children, has seen positive results since implementing the ShopperTrak traffic counting and analytics solution in locations worldwide. The retailer completed global implementation of ShopperTrak Managed Services in Spring 2013, following a November 2012 U.S. initiative.

The 170-store 2012 deployment was complete in six weeks, in time to begin recording and analyzing traffic during the holiday season.

“Working with a vendor who can support our growth was important to us,” said Scott Landblom, Senior Director of Retail Operations for Crocs. “We like that ShopperTrak offers dedicated client support and didn’t have to hire an outside vendor for installation. We knew we were getting an all-inclusive solution.”

Advertisement

Using ShopperTrak, Crocs is integrating traffic data into labor metrics to optimize customer-to-associate experiences. Additionally, the company plans to pilot in-store analytics services to help track and analyze the effectiveness of visual merchandising, as well as perform detailed comparisons across stores. 

Featured Event

Join the Retail Trendcaster Webinar Series to uncover key 2025 retail trends, from AI and personalization to social commerce. Gain expert insights, data-driven predictions, and actionable takeaways to stay ahead in a rapidly evolving market.

Advertisement

Advertisement

Retail Trendcaster Webinar Series
Days
Hours
Minutes
Seconds

Uncovering What’s Next in Retail

March 17-19, 2025  |  Free On-Demand Digital Event

Q1 is a pivotal time for retail, with experts analyzing holiday sales and forecasting trends. Join Retail TouchPoints’ Retail Trendcaster webinar series for insights on consumer spending, AI, personalization, social commerce, and more—helping you focus on what truly matters in 2025.

Brought to you by
Retail TouchPoints
Register Now
Retail TouchPoints is a brand of Emerald X LLC. By clicking the button and submitting information, you acknowledge and agree that your information may be shared with corporate affiliates of Emerald X LLC, and other organizations such as event hosts, speakers, sponsors, and partners. Please read our Privacy Policy and our Terms Of Use for more information on our policies.

Access The Media Kit

Interests:

Access Our Editorial Calendar




If you are downloading this on behalf of a client, please provide the company name and website information below: