Coach has replatformed its flagship e-Commerce site on the Demandware Commerce Cloud to support its omnichannel business transformation and international expansion plans. The new web site launched on January 2015.
By moving the e-Commerce site to a cloud-based system, Coach will have more flexibility and scalability, allowing team members to make changes based on evolving customer trends and preferences. In addition, the luxury retailer will be better equipped to tailor online experiences for international shoppers.
“We weren’t just looking for a new e-Commerce platform; we wanted to fundamentally change our operational model to gain better control and be able to execute across channels and geographies faster,” said David Duplantis, President of Global Marketing, Digital and Customer Experience at Coach. “We selected Demandware because its cloud model enables the speed and agility we need to pursue our strategic initiatives today and into the future. We are very pleased with the initial launch and are confident that Demandware is the right strategic partner as we continue our digital transformation.”
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SapientNitro, a Demandware LINK Solution partner, led the site’s implementation process.
